Importance of the Digital Trasformation for SMEs: study of the strategic influence induced by the advanced 5G networking and its perception in Castilla-La Mancha
Grieva Stanislavovna, Olga
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The modern world has been progressively developing for the last decade, absorbing at ultra-fast pace and at large extent the best the Digital Transformation is capable of providing for the prosperity of the sophisticated society. The focal of the present research work is to facilitate the Digital Transformation progress for the prosperity of SMEs through the study of the strategic influence induced by the advanced 5G networking and its perception in Castilla-La Mancha. To guarantee effective knowledge creation, the investigation dedication was purposely narrowed, focusing primarily on elaboration of the implementation strategy, specialized in leading a proactive campaign aimed at stimulating an engagement of the public and private sectors in the project purposes, and delivering the interim monitoring results. Extensive scope of the target group, existing, moreover, recently exacerbated by the world pandemic (COVID-19) difficulty in accessing the main players of the research, importance of the timing dynamic predefined the choice of the quantitative research methodology, survey, as the most appropriate tool to collect the data for analytics. Having addressed to the results of the SWOT analysis on digitalization developed for both cases: national and regional, in the frame of the work, the content of the survey was successfully synthesized and the future perspectives the advanced 5G networking is capable of providing for the prosperity of the SMEs ecosystem in Castilla-La Mancha after its deployment and dissemination were identified. With this objective in mind, the present Master's Thesis promotes the knowledge on developing an effective strategy on data collection for the research purposes in restricted conditions of confinement, delivers a forward looking communication from the SMEs to the policy-makers, regarding the strategically important Digital Transformation, and, most important, contributes to the formation of a robust digital culture with a noticeable increase in commercial awareness and reinforced confidence in relation to the potential of the streamlined innovative technologies on the example of 5G.