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Browsing Área de Economía Aplicada by Subject "Cluster"

Browsing Área de Economía Aplicada by Subject "Cluster"

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  • Izquierdo-Yusta, Alicia; Gómez Cantó, Carmen María; Pelegrín Borondo, Jorge; Martínez-Ruiz, María Pilar (Emerald, 2019-02)
    Purpose – The purpose of this paper is to understand consumers’ behaviour in fast-food restaurants in Spain. To this end, the authors conducted a survey that combined a classification of food values, as proposed in the ...

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